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Reviews

What Our Customers Say

4.9
★★★★★
Based on 1,247 verified reviews

Real results from real people who love their hair.

★★★★★
Foaming Reverse Repair Mask

“I cried the first time I used this. My hair was so damaged from bleaching and this mask literally transformed it in one use. I’m not exaggerating.”

Madison K.
Austin, TX
✓ Verified
★★★★★
Rosemary Botanical Hair Mask

“After my second baby my hair was falling out in clumps. Three weeks of using this and I can already see baby hairs coming back. I’m obsessed.”

🌿
Priya M.
San Jose, CA
✓ Verified
★★★★★
Complete Glow Ritual Bundle

“Bought this as a gift for my sister and she called me the next day raving. Now we both subscribe. Worth every single penny.”

🎁
Jasmine T.
Atlanta, GA
✓ Verified
★★★★★
Purple Toning Hair Mask

“I was spending $180 every 6 weeks at the salon just to keep my blonde looking fresh. This mask has saved me so much money. My colorist even asked what I’d been doing.”

💜
Brooke A.
Nashville, TN
✓ Verified
★★★★★
Glow Restore Batana Oil Mask

“As a Black woman with natural 4C hair, finding products that actually work is hard. This mask gives me the most defined, moisturized curls I’ve ever had. It’s a holy grail.”

🪬
Aaliyah R.
Chicago, IL
✓ Verified
★★★★★
Anti-Shedding Coconut Mask

“The amount of hair I was losing was genuinely scary. After two weeks of this mask I barely see any in the shower. I tell everyone I know about this brand.”

🥥
Sofia L.
Miami, FL
✓ Verified
★★★★★
Collagen Repair Hair Mask

“The 500ml size is such good value. My hair is stronger, shinier, and barely breaks anymore. I’ve tried every hair mask at Sephora and nothing comes close to this.”

💪
Hannah C.
Portland, OR
✓ Verified
★★★★★
UV Defense Hair Mask

“I live in Florida and my hair used to get completely fried every summer. This is the first product that has actually protected my color through beach days. Game changer.”

☀️
Rachel W.
Tampa, FL
✓ Verified
★★★★★
Ginger Root Scalp Mask

“My scalp used to be so itchy and flaky. This mask has completely calmed it down and my hair looks fuller than it has in years. I won’t go back to anything else.”

🫚
Yuki N.
Seattle, WA
✓ Verified